Gold Cup & Copa America



Marketing and Sponsorships Management

Did you know: That the special edition of “Copa America Centenario”, broke records of attendance, television viewership and digital engagement?

SERVICE


6PM Sports coordinated and managed the brand and marketing exposure of several sponsors during these 2 major international FIFA events. Our staff traveled through 7 cities and worked in 9 venues to make sure the distribution, visibility and overall exposure of these brands was satisfactory to the tournament sponsors.

  • The special edition of Copa America provided exceptional sponsor opportunities.
  • Copa ORO is the biggest tournament organized by CONCACAF.

EXPERIENCE


"True success belongs to those who have the courage to take risks and follow their dreams."

The sponsors of these events, who invest millions of dollars, got a satisfactory service, reaching a bigger audience and numbers than what they had expected.

6PM Sports was hired by Cantwell Marketing, to supervise and maximize the use of these sponsor's brands prior to, during and after each game in both tournaments. 

OUTCOME

5

Major brands exposure management.

2

Mayor FIFA events participation.

7

Guaranteed service in more than 7 cities 

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